⚌ Projects
About
关于
Creating culturally resonant, intentional designs beyond a specific medium—for and with brands, institutions, creative individuals and entrepreneurs.
Building on her experience at Apple, The Met, Axios, Google Creative Lab, Project Projects, The New York Times Magazine and others.
致力于打造具有文化共鸣的设计
Capabilities
领域
Identity System
Website
Publication
Printed Matter
Exhibition
视觉识别系统
网站
出版物
印刷品
展览
Approach
理念
Grounded in intention.
Driven by curiosity.
Energized by collaboration.
Rooted in cultural empathy.
Conceptually strategic.
Exploratory in form.
立意, 好奇心, 协作, 同理心, 策略性, 创新
Contact
联系方式
↳abby.w.chen@gmail.com
Abby Chen
Creative Direction
and Design
Embracing the cultural duality of Mexican heritage and New York energy through bold typography and witty illustrations—creating a system that feels dynamic, inviting, and contemporary.
Role
职责
Creative Direction, Art Direction and Design
Team
团队
Gene Hua, Web Design & Development
House of Gul, Illustration
Guang Xu, Photography
Fonts
字体
Scotch Genovese Book, by Scott Vander Zee
Ostia Antica Book, by Bureau Brut
Ref
参考
Gabriel Fernández Ledesma, Poster advertising an exhibition of work by young Mexican artists held in the Retiro Park, Madrid, 1929. The Metropolitan Museum of Art, New York.
Carlos Mérida, A man from Saltillo in the state of Coahuila, plate 2 from the portfolio Trajes regionales mexicanos (Regional Mexican dress), 1945.
Perspectives—the lens through which photographers find meaning—expressed through italicized type and a dynamic grid for open-ended discovery.
Role
职责
Creative Direction, Design
Team
团队
Sibling Industries, Web Development
Jacob Lindgren, Web Development
Fonts
字体
Panama, The Temporary State
Cigars, Heavyweight Digital Type Foundry
Ref
参考
Paul Rousteau, Seascpaes, 2021.
Kathy Ryan, Office Romance, 9:59 a.m., August 11, 2023.
Sunlight streams through the windows in the concourse at Grand Central Terminal in New York City in 1954. AP Photography, The Atlantic
A reimagined identity that brings 'Smart Brevity' to life—balancing clarity, scalability and personality with refined typography, layouts, palette and art direction.
Role
职责
Creative Direction, Art Direction, Design
Team
团队
Abbie Winters, Kozue Yamada, Design
Aïda Amer,Sarah Grillo, Editorial Illustration
Derek Brahney, Photo Illustration
Stefan Gandl, Neubau, Typeface Design
Al Lucca, Ali Rubin, Christine Roberts, Creative Co-conspirators
Fonts
字体
NB International, Neubau
Ref
参考
Super Normal, Lars Müller Publishers.
A typographic lockup and image treatment that echo the cinematic duality and layered textures of Quarterly’s latest musical evolution.
Role
职责
Design, Image Making
Team
团队
Quarterly, Music Muses
Fonts
字体
Louize Display, 205tf
Ref
参考
Adonis:
– Bandcamp
– Spotify
– Apple Music
A people-first identity for The Met’s first-ever block party with DIY-inspired type and playful illustration centering the people and community that makes art meaningful.
Role
职责
Art Direction, Design
Team
团队
Daniel Koppich, Design Manager
Alva Skog, Illustration
This is Jelly, Animation
Suhaly Bautista-Carolina, Programming Lead
Fonts
字体
Stellar Sans, Pangram Pangram
Ref
参考
65 Block Parties, 5 Boroughs, 20 Photographers, The New York Times
A speculative period room reflecting African and diasporic beliefs that the past, present, and future are interconnected and can uncover many possibilities.
Role
职责
Graphic Design
Team
团队
Anna Rieger, Alicia Cheng, Design Manager
Fabiana Weinberg, Exhibition Design
Amy Nelson, Lighting Design
Sarah Parke, Maanik Singh, Production Artist
Hannah Beachler, Lead Curator and Designer
Michelle D. Commander, Consulting Curator
Sarah Lawrence, Ian Alteveer, Ana Matisse Donefer-Hickie, The Met Curatorial Team
Fonts
字体
Malima, Samara Keller
Ref
参考
Before Yesterday We Could Fly: An Afrofuturist Period Room
- Exhibition Page
- Virtual Opening
Kerry James Marshall, Keeping the Culture
Inspired by Japanese department store signage and postcards, the identity uses bold typography to highlight the cultural exchange between 20th-century Japan and the West.
Role
职责
Graphic Design
Team
团队
Alexandre Viault, Design Manager
Dan Kershaw, Exhibition Design
Amy Nelson, Lighting Design
Aichi Lee, Production Artist
Fonts
字体
Hoyt St, by Ben Grandgenett
Ref
参考
Hisui Sugiura, Mitsukoshi Department Store: Ginza Branch
The design invites anyone to explore, contribute, and shape the archive. Visitors can simply browse or dive into deeper research and discovery.
Role
职责
Graphic Design
Team
团队
Brockett Horne, Briar Levit, Louise Sandhaus, Morgan Searcy, PGDA Co-directors
Rob Meek, Developer
Stephen Coles, Kate Long, Consulting
Fonts
字体
Neue Haas Grotesk, Linotype
Quadrant Text, Matter of Sorts
A typographic interplay of techno euphoria and medieval mystique for a series of site-specific performances at The Met Cloisters.
Role
职责
Design, Animation
Team
团队
Daniel Koppich, Design Manager
Fonts
字体
Baryton, Coppers and Brasses
Ref
参考
Manuscript Illumination with Singing Monks in an Initial D, from a Psalter, The Metropolitan Museum of Art
Manuscript Leaf with Initial I, from an Antiphonary, The Metropolitan Museum of Art
Glass Fragment, The Metropolitan Museum of Art
Pilgrim's Badge in the form of a solar disk, The Metropolitan Museum of Art
Ming Romantic imagines what a Chinese typeface could be when forms are divorced from the effects of the brush, exaggerated, and taken to their logical ends.
Role
职责
Design
Team
团队
Caspar Lam, Yujune Park, Synoptic Office, Creative Direction & Design
Dustin Tong, Gabriela Carnabuci, Design